I must be missing something, there's a 50 gem cost per message on that a Chimo chat they call social? I gave in and wanted to try to use it for a real purpose, burn some lava runs. Then it asked me for 50 gems. I've never seen a game implement a charge to message. Hopefully I'm missing a simple fact that changes this. Otherwise kudos to IGG, every stupid message is racking them up dollars. Hopefully this doesn't become a new trend. Imagine spending $5 just to chat while playing console games then having to pay that per session.